Nestlé’s objective was to raise awareness of the nutrition values of their LACTOKID 4 to mothers with four year old children. Acting on the brief, Tangerine organized various informative discussions with parents at 11 Creches between Maputo, Matola, Beira and Nampula. Emphasis was on communicating the brand values and stimulating trial to purchase. The campaign was well received with high levels of interest, providing the solid results and meeting the deliverables.